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Thursday, January 26, 2017

How Digital Signage Can Translate Into Profits

More companies are continuing to acquire digital signage as part of their enterprise audio visual solutions. That can turn into a wise investment as adding digital signage can actually translate into a dramatic bump in profits.

Modernized Advertising

Digital signage has changed the dynamic of advertising. Any kind of printed advertisement has to be designed, approved, printed and distrusted. That can be a tedious process which is time consuming and costly. Furthermore, many of those printed materials get quickly tossed aside, never to be seen again. On the other hand, digital signage plays continuously, thus enabling the message to be seen by a significantly higher number of people. The ability to change the message is also much simpler than how things are done with print signage. Digital signage can be updated on a daily basis.


Cross Promotion

Since digital signage plays continuously, it opens up the opportunity for strategic partnerships. Joining forces with another company could lead to brief advertisements on one another’s digital signage. Business advertisements can also be incorporated into things like interactive city maps and digital restaurant menus. This offers more useful information to your audience and also increases brand awareness as your company message will be viewed by an entirely different audience. Social media feeds can also be included on digital signage and there is also the capability of streaming live events.

Educate Audiences

One of the most integral ways to gain new customers is to educate them about your company’s services or products. In this age, there is no better way to accomplish that task than with a visual tutorial. A wealth of information can be relayed in a short amount of time with the use of digital signage. However, it is important to make those videos intriguing enough to hold the attention of your audience.

Promotions

Businesses looking to push a certain product or service first need customers to know about the promotion. This is the perfect opportunity to use digital signage in real time. The key to any successful promotion is timing. Digital signage serves as a valuable tool in spreading that message. These real-time advertisements are also much cheaper and timelier than printing up ads or even sending them out via email. The cost of these promotions is also relatively nothing.

Smarter Systems in Charlotte NC offers digital signage for retail stores, corporate offices, educational institutions, transportation centers and other settings. Take advantage of all the different templates and functions as Smarter Systems provides digital signage as part of its enterprise solutions in Charlotte.