How Digital Signage Can Translate Into Profits

More companies are continuing to acquire digital signage as part of their enterprise solutions to  smarter audio visual technology. That can turn into a wise investment as adding digital signage can actually translate into a dramatic bump in profits.

Modernized Advertising

Digital signage has changed the dynamic of advertising. Any kind of printed advertisement has to be designed, approved, printed and distrusted. That can be a tedious process which is time consuming and costly. Furthermore, many of those printed materials get quickly tossed aside, never to be seen again. On the other hand, digital signage plays continuously, thus enabling the message to be seen by a significantly higher number of people. The ability to change the message is also much simpler than how things are done with print signage. Digital signage can be updated on a daily basis.

Cross Promotion

Since digital signage plays continuously, it opens up the opportunity for strategic partnerships. Joining forces with another company could lead to brief advertisements on one another’s digital signage. Business advertisements can also be incorporated into things like interactive city maps and digital restaurant menus. This offers more useful information to your audience and also increases brand awareness as your company message will be viewed by an entirely different audience. Social media feeds can also be included on digital signage and there is also the capability of streaming live events.

Educate Audiences

One of the most integral ways to gain new customers is to educate them about your company’s services or products. In this age, there is no better way to accomplish that task than with a visual tutorial. A wealth of information can be relayed in a short amount of time with the use of digital signage. However, it is important to make those videos intriguing enough to hold the attention of your audience.

Promotions

Businesses looking to push a certain product or service first need customers to know about the promotion. This is the perfect opportunity to use digital signage in real time. The key to any successful promotion is timing. Digital signage serves as a valuable tool in spreading that message. These real-time advertisements are also much cheaper and timelier than printing up ads or even sending them out via email. The cost of these promotions is also relatively nothing.

Smarter Systems in Charlotte NC offers digital signage for retail stores, corporate offices, educational institutions, transportation centers and other settings. Take advantage of all the different templates and functions as Smarter Systems provides digital signage as part of its enterprise solutions in Charlotte.

Making a Video Wall Work for Your Business

When buying a video wall, many consumers have the common misconception of over or underestimating the placement of a video wall. The first step is to measure the space, but there are more factors to consider than simple measurements. Here is a look at everything that a business should consider in order to make a video wall work in their favor.

Ventilation

The way video displays keep from overheating is to take in fresh air while exhausting hot air. That exchange of hot and cold air should occur behind the unit, so there is a need for an ample amount of space for air flow. That is a critical component and should not be overlooked in the installation phase.

Content

The type of content to be displayed on a video will play a large part in choosing the hardware. That causes the purchaser to decide whether the video wall will be used for video or strictly for still images. Those choices extend to utilizing interactive video as well as the option of including social media feeds.

Objectives

Don’t just install a video wall because that is what the competition is doing. This is a form of marketing so make sure there is a list of achievable goals based on the installation of a video wall. That should dictate what your budget will be and once that has been established, shopping can begin within your price range.

Audience

When choosing your video wall, it is important to consider your audience. Will it be comprised of people passing by, people waiting or people lounging? The typical viewing time differs according to all three of those classifications. This will help determine the layout of your video wall as well as the type of content displayed.

Resolution

Resolution has more to do with the abundance of light in a certain space. There is a need to provide a natural contrast that will enhance image quality. Resolution is generally determined by the viewing distance and overall size of the video wall. Considering text size is also important as readability is a major priority when considering placement of a video wall.

In the entertainment industry, video walls can immensely improve the audio visual Charlotte NC experience at live shows, expos, lounges and dance rooms. This visual enhancement is just as beneficial when used to display information and advertisement in transit stations, museums and corporate headquarters. With the tips above and some help from Smarter Systems your video wall will be a success.

Smarter Systems offers a variety of enterprise solutions in Charlotte, including video walls for all types of businesses. Our team can take care of all the intricacies of the installation process and also provide training on how to utilize your video wall. Smarter Systems is Charlotte’s top choice for audio and video solutions.