Wednesday, January 10, 2018

How Digital Signage Can Translate Into Profits

More companies are continuing to acquire digital signage as part of their enterprise solutions to  smarter audio visual technology. That can turn into a wise investment as adding digital signage can actually translate into a dramatic bump in profits.

Modernized Advertising

Digital signage has changed the dynamic of advertising. Any kind of printed advertisement has to be designed, approved, printed and distrusted. That can be a tedious process which is time consuming and costly. Furthermore, many of those printed materials get quickly tossed aside, never to be seen again. On the other hand, digital signage plays continuously, thus enabling the message to be seen by a significantly higher number of people. The ability to change the message is also much simpler than how things are done with print signage. Digital signage can be updated on a daily basis.

Cross Promotion

Since digital signage plays continuously, it opens up the opportunity for strategic partnerships. Joining forces with another company could lead to brief advertisements on one another’s digital signage. Business advertisements can also be incorporated into things like interactive city maps and digital restaurant menus. This offers more useful information to your audience and also increases brand awareness as your company message will be viewed by an entirely different audience. Social media feeds can also be included on digital signage and there is also the capability of streaming live events.

Educate Audiences

One of the most integral ways to gain new customers is to educate them about your company’s services or products. In this age, there is no better way to accomplish that task than with a visual tutorial. A wealth of information can be relayed in a short amount of time with the use of digital signage. However, it is important to make those videos intriguing enough to hold the attention of your audience.

Time Square NYC filled with digital signs and advertising, digital signage, digital displays, electronic signs, electronic business displays, audio visual


Businesses looking to push a certain product or service first need customers to know about the promotion. This is the perfect opportunity to use digital signage in real time. The key to any successful promotion is timing. Digital signage serves as a valuable tool in spreading that message. These real-time advertisements are also much cheaper and timelier than printing up ads or even sending them out via email. The cost of these promotions is also relatively nothing.

Smarter Systems in Charlotte NC offers digital signage for retail stores, corporate offices, educational institutions, transportation centers and other settings. Take advantage of all the different templates and functions as Smarter Systems provides digital signage as part of its enterprise solutions in Charlotte.

Thursday, December 14, 2017

The Significance of Wireless Presentation Systems

A wireless presentation system can make the most out of any meeting while rooms that are equipped with more audio visual solutions can greatly enhance an overall presentation. Presentations no longer have to be one dimensional and can involve everyone within a room.

That actually makes presentations interactive and completely transcends what has come to be known as traditional presentations. Wireless presentation systems encourage collaboration and can connect dozens of people at once.  Here is a look at some of the advantages of using a wireless presentation system.


A wireless presentation system allows everyone to Bring Your Own Device. This allows everyone involved to connect, regardless of what kind of device, tablet or laptop they are using. This not only fosters collaboration, but can also adapt to technological changes. The Charlotte NC audio visual sector now has so many options as far as devices, which makes it important to ensure compatibility for everyone.

Meeting Rooms Can Be Everywhere

Wireless presentations can make any room can become a meeting room. A flat screen display can quickly turn an ordinary office into a dynamic meeting room. Corporate offices with these capabilities have the potential to hold multiple presentations at one time and offer a good deal of flexibility to personnel and clients. More conventional meeting rooms are typically furnished with technology that is not capable of adapting to change.

Cost Effectiveness

A wireless presentation system is extremely cost effective in that it does not require any changes made by an IT professional. There is also no need to make any individual adjustments to meet the specific needs of each presentation.

Out With The Old

Unsightly cables, bulky desktops and connectivity boxes can all be a thing of the past in your new conference room. Wireless presentation solutions are also space savers. Participants can use their own personal devices, which can appear on a large screen with a simple click of a button. This convenience also makes a difference in the way conference rooms are furnished and set up. Conventional setups can also be a thing of the past with wireless presentation systems.

Smarter Systems can turn your old conference room into a modern space equipped with innovative audio and video solutions. The future is now as our team can install a wireless presentation system that has an endless amount of possibilities. For the best enterprise solutions in Charlotte, contact Smarter Systems today.

Tuesday, November 14, 2017

Integrating SMART Boards and Video Conferencing

SMART Boards and video conferencing have both become very powerful tools in the business world. Integrating the two technologies provides an even greater amount of benefits and here is a closer look at how that combination has enhanced modern-day business.


Video conferencing on its own lacks the interaction aspect that comes with a SMART Board. On its own, video conferencing relies upon participants in training sessions, meetings and conferences to bring their own materials. Even if those materials are sent via email, there is no guarantee that participants will have it in hand. With a SMART Board, there is no way any participant will be unprepared.


It is obvious that video conferencing allows for a new way of communicating, but adding in a SMART Board changes those overall capabilities. The visual aspect is not only enhanced, but brought to life in real time. Changes can be made right there as participants can actually see them happening and offer their thoughts as well. This enhances collaboration as participants can actually communicate on making improvements in that moment.


Employee training typically brings people together at one location for a specified amount of time. Now, with SMART Board and video conferencing, training saves time and can be done from remote locations. On-site training can occur without trainees actually being on site. This enhances the training experience in numerous ways. Trainers can explain things visually and can also offer resources via a SMART Board. Being able to see the trainer and training materials simultaneously helps immensely in grasping all of the concepts being conveyed.


Video conferences combined with the use of SMART Boards allow for projects to be discussed and modified. The video aspect also shows the expressions among participants. If someone is not truly on board with suggestions or changes, chances are that will show up in their mannerisms. Also, adding a document or spreadsheet during an actual meeting is a lot more difficult without the use of a SMART Board. This technological combination brings a whole new level of collaboration as conferences are no longer limited to conversations, but have the capability of action.

Smarter Systems can bring a whole new dynamic to your business conferences. We provide a vast selection of SMART Boards and video solutions to Charlotte business owners and educational systems. Get started on the future today by contacting the professionals at Smarter Systems.

Monday, October 9, 2017

Making a Video Wall Work for Your Business

When buying a video wall, many consumers have the common misconception of over or underestimating the placement of a video wall. The first step is to measure the space, but there are more factors to consider than simple measurements. Here is a look at everything that a business should consider in order to make a video wall work in their favor.


The way video displays keep from overheating is to take in fresh air while exhausting hot air. That exchange of hot and cold air should occur behind the unit, so there is a need for an ample amount of space for air flow. That is a critical component and should not be overlooked in the installation phase.


The type of content to be displayed on a video will play a large part in choosing the hardware. That causes the purchaser to decide whether the video wall will be used for video or strictly for still images. Those choices extend to utilizing interactive video as well as the option of including social media feeds.


Don’t just install a video wall because that is what the competition is doing. This is a form of marketing so make sure there is a list of achievable goals based on the installation of a video wall. That should dictate what your budget will be and once that has been established, shopping can begin within your price range.


When choosing your video wall, it is important to consider your audience. Will it be comprised of people passing by, people waiting or people lounging? The typical viewing time differs according to all three of those classifications. This will help determine the layout of your video wall as well as the type of content displayed.


Resolution has more to do with the abundance of light in a certain space. There is a need to provide a natural contrast that will enhance image quality. Resolution is generally determined by the viewing distance and overall size of the video wall. Considering text size is also important as readability is a major priority when considering placement of a video wall.

In the entertainment industry, video walls can immensely improve the audio visual Charlotte NC experience at live shows, expos, lounges and dance rooms. This visual enhancement is just as beneficial when used to display information and advertisement in transit stations, museums and corporate headquarters. With the tips above and some help from Smarter Systems your video wall will be a success.

Smarter Systems offers a variety of enterprise solutions in Charlotte, including video walls for all types of businesses. Our team can take care of all the intricacies of the installation process and also provide training on how to utilize your video wall. Smarter Systems is Charlotte’s top choice for audio and video solutions.

Friday, September 15, 2017

SMART Boards Come In Handy In the Business World

SMART Boards are revolutionizing the business world as they have opened up a wealth of possibilities. Here is a closer look at the numerous benefits that businesses can expect when utilizing SMART Boards within their workplace.


Enhanced Collaboration

The days of the old power point presentations are a thing of the past as business meetings can foster collaboration with the use of SMART Boards. That doesn’t negate the value of information that can be presented, but changes the entire way business meetings are conducted.  The entire presentation can actually be modified as the accessibility of SMART Boards reinforces the team concept and allows others to offer their own input.

Conferencing Possibilities

Remote users can sit in on meetings and communicate their thoughts while also helping to make real-time changes. Business conference calls can actually turn into interactive meetings with the use of SMART Boards. This along with video conferencing can also be used for remote training as workshops and seminars can be conducted with employees anywhere in the world.


One of the major benefits of SMART Boards is that there are few limits as to what kind of media is capable of being displayed. Any program connected to the host system can be shown on the SMART Board. There is even specialized software that allows for the creation of a virtual notebook, which can include a wide variety of media. All of that material is capable of being adjusted on the SMART Board, which enhances both presentations, meetings and training.

Online Accessibility

At any point in a meeting, online statistics, facts and figures can be incorporated onto a SMART Board. There are an immensity of online business tools and all of those can be presented in real-time. Gone are the days of quoting information in a presentation as that information can now be displayed directly onto a SMART Board.


So much waste is eliminated when using SMART Boards. This option does away with excess paper, ink and also eliminates the ongoing need to photocopy and print. Moreover, memos, training manuals and other types of informational pieces are often read once and tossed aside. Not only is all of that avoided with a SMART Board, but information is also stored more conveniently and efficiently. 

Smarter Systems is ready to bring all of the benefits of SMART Board technology to your business. Our team of professionals provides complete installation and training. Purchasing a SMART Board Charlotte has never been easier or more convenient as it is now with the assistance of Smarter Systems.

Thursday, August 17, 2017

How Video Conferencing Has Changed the Business World

The benefits of video conferencing have been largely documented, although it is important to recognize how those benefits are changing the business world. Here is a closer look at how video conferencing has changed modern day business.

More Focus on Work

With video conferencing, the actual focus of work is now on the work itself. Many traditional jobs require painstaking commutes and lots of travel time spent going from meeting to meeting. Video conferencing alleviates those issues, but more importantly, it allows business professionals to focus on the specifics of their work. Furthermore, travel time can wear on professionals which means they will not always be at their sharpest during meetings and actual interactions.


The modern interview process has changed because of video conferencing capabilities. This has made it easier for candidates to apply for positions out of their local area. This has also opened up the pool of candidates for businesses. It has reached the point where many businesses and applicants actually prefer initial interviews via video conference Charlotte NC. There is also the advantage of fitting interviews into tight schedules since it does not require travel time.

Demand for Quality

The younger generation has grown up with technology and are very in-tune with all of its advantages. That has enabled video conferencing to break into the mainstream, but it also places a high demand on quality. High definition video solutions have become the norm for the younger generation and as those professionals grow into industry leaders, the staple for video conferencing will continually be raised. That has actually made the area of video solutions a much higher priority for businesses as young professionals now look for these resources when job searching.

Reduction In Costs

While purchasing new audio visual solutions may seem like an unwanted expense at first, there is the potential to save a great deal of money in the long run. IT costs per employee have been proven to decrease in companies that implement video conferencing. Also, the less time employees spend traveling to meetings means more savings on travel expenses. Businesses who utilize video conferencing also engage in more personal interactions, which is a key factor in company growth.

The experts at Smarter Systems is ready to install the video conferencing platform of your choice. Our team will also provide the necessary training as we offer a variety of video and enterprise solutions in Charlotte. Smarter Systems is ready to upgrade your business to the digital age with a host of options from the industry’s top providers. 

Wednesday, July 19, 2017

What to Look for When Choosing the Right In-Office Display for Your Business

A video display is an extremely important component when it comes to group collaboration within your business. That is why it is essential to choose the right interactive flat panel display when investing in this type of technology. In combination with apps, software, and other hardware this will act as more than just a display, but a unique way for employees to collaborate. Here are some helpful hints on how to choose the right displays for your business.

Consider the Perks

Some display systems, like SMART boards, are actually built with the awareness to differentiate between what is being used on the screen as a digital tool. That means the display can recognize when a fingertip, palm or pen is touching the screen. That built-in awareness allows the digital tool to change automatically without having to make any adjustments manually. Just walk up to the display and start using it and the object awareness will adjust itself. 

architect editing plans on a touch screen Smart Board display, business technology

To maximize the efficiency of that touch display, it is important to choose one that is equipped with a surface coating. This differs from a panel that is uncoated as those versions have a tendency to offer less protection for your fingers when moving along the display.

What to Avoid

Avoid any accessories that use batteries. This includes passive pens that use digital ink for writing purposes. Choosing items with batteries means that they are prone to fail sooner or later. It would be quite embarrassing to need to stop a video conference or presentation midstream to change a battery.
It is also recommended to avoid any kind of display that uses a remote control to power it on. These also rely on batteries and can lead to unexpected problems at critical moments.

Look for Convenience

Updates are now a whole lot easier and that is due to the technology that is embedded into video displays. No longer do you need to call an IT professional to take care of system updates. Many display systems can be updated from all types of wireless devices. To further enhance the safety features, interactive displays operate on closed systems which prevent the installation of any additional software.

Outfitting your office with the right type of flat panel display could greatly enhance the overall work environment and productivity of employees. Smarter Systems is here the help you make the best decision and has audio video services for all types of businesses. Products, training and installation are all available at Smarter Systems, the best video and audio solutions Charlotte, NC has to offer.

Friday, June 16, 2017

Enhancing the SMART Board Classroom Experience

The trajectory of learning is continuing to grow and change at a rapid pace. Advances in technology have completely revolutionized the classroom experience. SMART Boards Charlotte NC and beyond have brought together technology and collaboration, changing how learning is done in the classroom.

Seeing Is Educating

It’s no secret that some students are better visual learners. Implementing digital content via a SMART Board is an excellent way to enhance the overall learning environment. This is also reflective of the way students learn outside of the classroom as well. Phones, iPads and computers are used in just about every way imaginable and many students grow up as visual learners. Any lesson that can implement visual information can make the classroom more enjoyable and interactive.

Games Are Not Just For Kids

The term gamification is being used more and more in the classroom as teachers are introducing lessons in a game format. The use of a SMART Board brings that gaming experience to another level. However, material should always be educational and that is an important facet for teachers to remember. Education technology has proven to expand reading comprehension levels among students of all ages.

Google Education Apps

Google for Education has introduced training, products and resources for educators. An added benefit is that it allows students to work outside of the classroom as well, utilizing other Google Apps. Many students are already familiar with these Apps. Google has changed so much in the way things are done and now that extends to the classroom.

SMART Amp & Notebook

The SMART Notebook and SMART Amp are two tools teachers can use in their everyday instruction. SMART Amp has the capability of connecting students all around the world while the SMART Notebook can be a teacher’s best friend and part of his/her daily lessons.

Teacher Workshops

In order for teachers to fully utilize the technology in their classrooms, there is a need to stay up to date on all of the latest trends. Teachers do not have to be computer experts, but it helps to have a firm command of what you can do with your SMART Board. Conferences, webinars, online publications and information sharing with colleagues can help teachers take advantage of everything a Smarter Systems SMART Board is capable of bringing to life in the classroom.

Smarter Systems provides the very best audio and video solutions for all kinds of classrooms in Charlotte and the surrounding areas. The Smarter Systems team specializes in matching classrooms with technology to fully enhance the overall learning experience.

Tuesday, May 16, 2017

4K Technology Still Facing Its Share of Obstacles

Advances in technology continually introduce video services that build upon previous platforms. However, new video solutions do not just debut and hit the mainstream without running into their share of obstacles. The problem lies in the fact that not all systems are capable of supporting those new video services Charlotte.

The latest video innovation is known as 4K video, which is an abbreviation typically used to describe 4,000 pixel horizontal resolution. This is different from previous types of video resolutions that relied more on vertical resolution. For example, 1080p denotes a signal that is equipped with 1,080 vertical lines. There is double the amount of vertical lines in a 4K video and the end result is a much clearer, crisper picture.

There is no issue with the quality of 4K, also known as Ultra HD, although there are some obstacles when it comes to distributing it. The most common problems occur when attempting to match resolutions. Many displays and sources do not have the aspect ratio to accommodate 4k video. That is why it is important to consider adding new displays that are capable of matching 4K’s resolution and enhancing your audio visual experience.

High Definition (HD) is another issue facing the implementation of 4K technology. HD has come to be known as the best video option, although 4K is expanding on that. As a result. 4K has much higher requirements for signal integrity. And just as HD relied on fiber-optic cable, 4K uses twisted-pair copper cable due to the fact that it needs a very large bandwidth.

The need to stay up to date with all that 4K has to offer brings forth the need to update video displays as well. Videos displays from reputable manufacturers produced in 2015 and beyond support 4K streaming, but anything prior to that will not. That would call for source upgrades in the form of input cards. Meanwhile, 4K displays would require an upgrade in the form of an output card. 

There are a fair amount of obstacles still impeding the way for 4K to take over the mainstream, which is why this kind of integration should be handled by experienced professionals.

Smarter Systems support has the expertise to upgrade all video and audio solutions to provide our customers with the newest technology. Our service also extends to high quality installation and training so that customers will be capable of utilizing this type of advanced technology to its fullest.

Wednesday, April 12, 2017

Video Conferencing Business Applications

Video conferencing can now accommodate businesses, small and large, bringing the concept of meetings to a whole new level. Here is a look at some business applications that can be utilized during video conferencing.

webcam, web cam, computer video camera, camera, video conferencing equipment, video conferencing CharlotteFree Video Conferencing Options

Making a video call now comes with a variety of options and smaller businesses can rely on a host of free applications. Skype is one of the most recognized names in the mainstream and it can suffice on conference calls, although its video quality is still lacking and it remains a better option for one-on-one calls. The bottom line is there are better options for businesses.

The ooVoo application remains free and can include up to six participants at a time. The video quality is also an upgrade from skype. There are other free applications, like Tokbox, which allows the same number of six users. Meanwhile, conversations take place through your browser.

Those looking to add a few more participants can opt for an application such as Yugma which allows for a maximum of 10 users at a time. There is also the option of adding the capability of adding hundreds more as it is part of Yugma’s premium package.

Some businesses need to consider conferencing options in which users do not need to make any kind of downloads. This could be a tremendous inconvenience for those who may not want to spend the time going through these steps. If that person is a potential client, businesses should consider investing in premium video conferencing applications. Consider employing Smarter Systems Charlotte NC team to manage your video conferencing solutions.

professionals collaborating with the use of video conferencing technology, video conference

Premium Conferencing

Company size often dictates the budgetary capabilities when it comes to incorporating a paid video conferencing service. Some services even have free weekly or monthly trials before the actual billing process begins.

Adobe Connect is a high-quality professional video conferencing service that has noticeable differences from the free varieties and that comes across in its file sharing and whiteboard capabilities. The only requirement is to have Adobe Flash Player installed.

Another equally impressive video conferencing option is provided by WebEx, which features a Meeting Center that is equipped with a host of collaborative tools. AT&T Connect is another option that is geared for businesses and even offers options that provide usage on an unlimited basis.

Smarter Systems can get your business equipped with the very best video solutions, so that conferencing can truly become an asset. Our experienced team of professionals provides installation and training while offering a wide variety of solutions for audio visual in Charlotte and the surrounding areas.

Thursday, March 9, 2017

The Internet of Things (IoT) Just Getting Started in the Business World

The Internet of Things is gaining more and more momentum as it is inundating all types of devices and products. The IoT has already begun to integrate itself into the business world in many ways including SMART Boards and video conferencing in Charlotte NC. Those companies getting in early could stand to experience a host of lucrative benefits.

IoT, Internet of Things, smart devices, smart solutions Charlotte
The Iot might sound like a complex subject, but it can be explained rather simply. At one time, Broadband Internet was limited, but it has become available in such abundance that the price of connectivity has dropped. That has enabled companies to create more devices with WiFi capability.

Nowadays, it seems as though the devices that feature WiFi are growing by the day. This is because most products with an on/off switch are being connected to the Internet. It has gone beyond cell phones and has extended to products, such as home entertainment systems, washing machines and other household items.

However, this rule also applies to larger machinery as the number of connected devices are increasing at an exponentially high pace. The IoT is the network that connects all of those devices and that connection even extends to people. 

People are already able to use that network to perform a variety of tasks. Imagine all of your devices being connected so that each one can communicate to the other. It makes life a whole lot easier.

The IoT is also being used to develop smart cities in which transportation and energy efficiency will be vastly improved. However, the future has not arrived just yet as there are still security concerns with IoT. Preventing information from being stolen remains a major concern, although it won’t be long before much of the world is programmable.

The reality is that IoT is already affecting businesses in terms of their operations. Companies who are incorporating the IoT are looking to stay ahead of the competition as the IoT will eventually be utilized by all businesses.

Charlotte audio visual solutions can be impacted by the IoT as both are an integral part of many businesses. Getting a business ready for tomorrow could mean incorporating the IoT today. Imagine a business where every employee is connected through all kinds of devices. The possibilities are limitless.

Smarter Systems can provide a variety of enterprise solutions for all kinds of businesses. Our team of professionals can go to work on connecting companies to the future with the best audio and video solutions, in addition to expert training and installation.

Learn more about our solutions for education and enterprise at

Thursday, February 2, 2017

The Evolution and History of the SMART Board

SMART Boards have recently made their way into the mainstream of both educational and business settings. However, this type of technology has been around for two and a half decades. The technology was first created in 1991 and was initially available in front and rear projections. The initial versions were equipped with only basic capabilities, but as technology improved, so did SMART Boards in Charlotte NC.

The SMART Board was not invented in America as SMART Technologies was the first to develop this innovation in Canada. It was also not an instant success as the company had to first educate the market about this new product.

In 1997, there came the introduction of notebook collaboration for educational purposes and a year later it added the capabilities of operating with Microsoft Windows applications.

Fast forward to 2001 as that was when SMART Boards adapted the capability of playing both video and audio directly off the Internet. Two years later, flat screens were implemented with SMART Board technology and the displays could be mounted on walls.

Things then began to take flight in a hurry as flat-panel displays were first introduced in 2003 and then wireless slate was incorporated two years later. That gave way to a new generation of interactive whiteboard and other types of learning software.

LCD panels are actually connected to the SMART Board and serve the function of a display. This functionality permits users to have control over computer apps while opening up a whole new realm of learning. New studies are beginning to show that the use of SMART Boards in classrooms has actually enhanced learning as evidenced by higher test scores among students.

In fact, the education sector is what paved the way for the rise of SMART Boards. Teachers first began using SMART Boards sporadically and then a company partnership with Intel helped propelled SMART Board onto an international landscape. That enabled corporate and government sectors to utilize this technology as well.

Now, there are different kinds of SMART Boards to choose from. SMART Board models now range from 55 to 84 inches in size and include 11 different varieties. Additional ports have been added to the latest models along with 4K Ultra HD resolution.

Smarter Systems is ready to provide your school or business with the SMART Board of your choice. Our team will take care of the installation and training process to provide you with the best SMART Board Charlotte has to offer. Visit to learn more.